About the Product

We know many of you rely on the Halifax International Boat Show, Moncton Boat Show and NB Sportsmen’s & Fly Fishing Show’s each year as a significant component of your business model. In these unprecedented times, we are working hard to continue delivering on our mission to connect your business with our qualified audience. Currently, the safest way to do this is online.

In an effort to bridge the gap between the postponed show and the next face-to-face event, our company is excited to introduce a new product: our Digital Marketplace, allowing users to visit our website and browse our database of exhibitors by name, Boat type, category, and more!

Visitor Marketing

The strength of this platform is our ability to market the product to our established Halifax & Moncton Boat & Sportsmen Show communities, along with online & social media campaigns. Your listing can easily be enhanced with video, images, and product specials. We’re confident this alternative to face-to-face marketing will be a fantastic tool to get your products and services in front of a targeted audience of recreational Boating & Sportsmen enthusiasts. We have seen much success in other markets such as Ottawa, Toronto, Calgary, Vancouver, Montreal and more.  

The Digital Marketing Platform will be aggressively advertised through our social media channels, as well as through direct email communications to a dedicated list of RV enthusiasts 

Audience Marketing Timeframe: Early April to Mid-May (Specific dates to be outlined) 

Delivering the Audience 

How does this work? Our audience marketing campaign will begin early April and will run through to the middle of May. This multi-channel integrated campaign will include the following aspects:  

  • Direct email communications to our database of over 20,000 past show attendees 
    • These emails will include Exhibitor Highlights or Listings depending on which tier is selected
    • Unique emails will be sent 8 - 10 times throughout the campaign 
  • Facebook
    • Daily postings to our Facebook networks with an audience of over 9,500 followers
    • Unique content
    • Exhibitor Highlights (dependent on selected tier)
    • Paid advertising campaign to ensure we broaden the reach and continue to grow our Facebook following and impressions to the Digital Marketing Platform 
  • Instagram 
    • Daily postings to our Facebook networks with an audience of almost 1,000 followers
    • Unique content 
    • Exhibitor Highlights (dependent on selected tier)
    • Paid advertising campaign to ensure we broaden the reach and continue to grow our Instagram following and impressions to the Digital Marketplace 
  • Twitter
    • Daily postings on our Twitter pages with an audience of over 1,000 followers
    • Unique content
    • Exhibitor Highlights (dependent on selected tier)

Packages & Pricing  

We are offering three tiers for promoting your business as part of the Digital Marketplace. Please review the details below and reach out to our sales team for additional information.

MBDMP-Tiers-Graphic

Some customization is available – contact our Team for more information.

All prices are subject to applicable taxes.

Book Space

Don’t miss out on this unique opportunity to connect and conduct business with your customers.

Contact our Team for more information.

THE TEAM

Scott Sprague

Show Manager
1-888-454-7469
 ssprague@mpltd.ca

Pamela Ziwani

Exhibit Sales Professional
888-454-7469
 pziwani@mpltd.ca

Moira Pellerine

Marketing & Operations Manager
1-888-454-7469
 mpellerine@mpltd.ca